Anonimo Firenze USA, the North American marketing and sales distribution company for ANONIMO, SpA, a leading maker of Florentine handcrafted mechanical timepieces

Anonimo watches had a history of a few years in Europe, when Anonimo Firenze USA was established to be its North American distributor. The company needed to establish a brand presence in the marketplace fast, in order introduce its product line to North American watch buyersand to meet the demands and expectations of its new dealer network. The Gales Network was retained to build a brand through expressive public relations collaterals, compelling dealer incentive plans and strategic cross promotions. TGN introduced the Anonimo brand to key watch industry publications and taste makers, secured a cross promotion with Alton Brown, celebrity chef and Food Network star and contributed to the
Anonimo brand achieving record sales its first year.