Cross Promotion • New Product Versions
Licensing • Sponsorship/Endorsement

The inherent value of a Brand is that it connects you to your audience. Your Brand Message has been heard and believed by people who will follow you and support you. It is powerful. Brand Extension for you may begin with a basic cross promotion where either party may share some expense but gains additional exposure with the other’s Equity group. Your Brand may grow to a point, so that when you create a New Version of your core product, your audience goes with you (think new models of your
cell phone).

A well-developed Brand takes on a power that can drive success apart from it original purpose. When you hear the name “Paul Newman”, do you think actor or do you think high quality condiments sold for charity? While you may think actor, the next person (perhaps slightly younger) visualizes a bottle of organic salad dressing. How about George Forman? Boxer or low fat grill? The power of the original Brand gives us a reason to try the new product and we do…a lot.

We are a nation of consumers that want to trust. When we buy into a Brand, we remain loyal as long as there is truth to the Brand Message, the promise made to us. Navigating the Cross Promotions, New Product Version, Licensing, or Sponsorship/Endorsement process so that you maintain the Values established in your Brand Identity is TGN’s expertise. The TGN team offers guidance through the Brand Extension process so that you don’t waste time and resources considering Brand alignment with ‘off message’ partnerships. From initial contact through activation and follow-up success-tracking, we stay true to your Mission and your Brand. The long term potential for a strong Brand name may be limitless, as long as you recognize and stay aligned with your core Brand Message.

If you’ve read this far, we want to reach you. Contact us now.